Skimming down the endless list of fashion labels, you may feel like you’re reading another language. Technically, you are. Most designer brands stem from Europe, so the pronunciation isn’t always exactly what you read.
Save yourself future embarrassment from mispronouncing a brand’s name with a crash course on how to say the names of some of the most popular high fashion labels.
Perhaps one of the most famous of brands, the notorious double-c’s label is also notorious for incorrect spelling, and pronunciation. Don’t be one of those people.
This one is tough. It’s French, and the T’s are usually not emphasized.
Probably the most confusing, and misunderstood, word. It doesn’t make any sense (no surprise there). Don’t pronounce the A like apple, say it like lawn instead. Same goes for the I, weirdly enough.
Although this shoe was plastered all over Sex And the City (and the early 2000s), its name still gets butchered. It’s not hard – just don’t over-think it.
I’m sure you’ve heard of this brand, one way or another. This one’s easy – just drop the S.
A little more unknown, but this brand has been on the rise and you’ll want to know how to correctly say their name. It’s about as French as it gets.
At the end of the day, if you don’t know how to say a certain brand-it’s okay! People flub words all the time. Don’t take it too seriously and just have fun with it.
Plus, it’s fun to feel a little French every time you say Chanel.